[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nr1.cz\/triky-supermarketu-ke-zvyseni-chuti-zakazniku-nakupovat\/#Article","mainEntityOfPage":"https:\/\/www.nr1.cz\/triky-supermarketu-ke-zvyseni-chuti-zakazniku-nakupovat\/","headline":"Triky supermarket\u016f ke zv\u00fd\u0161en\u00ed chuti z\u00e1kazn\u00edk\u016f nakupovat","name":"Triky supermarket\u016f ke zv\u00fd\u0161en\u00ed chuti z\u00e1kazn\u00edk\u016f nakupovat","description":"Pro obchody p\u0159edstavuj\u00ed z\u00e1kazn\u00edci v prvn\u00ed \u0159ad\u011b zdroj pen\u011bz. \u010c\u00edm v\u00edce toho koup\u00ed, t\u00edm v\u011bt\u0161\u00ed m\u00e1 obchod zisky. Nen\u00ed proto divu, \u017ee implementuje strategie, kter\u00e9 […]","datePublished":"2019-10-11","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.nr1.cz\/author\/#Person","name":"","url":"https:\/\/www.nr1.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/baa231f7e1963b29d6549eb0e137b049d877d4e97c51386f463c7d4fc98329bd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nr1.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nr1.cz\/wp-content\/uploads\/img_a358166_w3810_t1572439161.jpg","url":"https:\/\/www.nr1.cz\/wp-content\/uploads\/img_a358166_w3810_t1572439161.jpg","height":0,"width":0},"url":"https:\/\/www.nr1.cz\/triky-supermarketu-ke-zvyseni-chuti-zakazniku-nakupovat\/","about":["Firmy"],"wordCount":627,"articleBody":"Pro obchody p\u0159edstavuj\u00ed z\u00e1kazn\u00edci v prvn\u00ed \u0159ad\u011b zdroj pen\u011bz. \u010c\u00edm v\u00edce toho koup\u00ed, t\u00edm v\u011bt\u0161\u00ed m\u00e1 obchod zisky. Nen\u00ed proto divu, \u017ee implementuje strategie, kter\u00e9 zaji\u0161\u0165uj\u00ed, \u017ee si z\u00e1kazn\u00edk koup\u00ed mnohem v\u00edce, ne\u017e p\u016fvodn\u011b zam\u00fd\u0161lel. V prvn\u00ed \u0159ad\u011b je to samoz\u0159ejm\u011b samotn\u00e9 rozlo\u017een\u00ed zbo\u017e\u00ed v obchodu. To nejdra\u017e\u0161\u00ed obvykle b\u00fdv\u00e1 v \u00farovni o\u010d\u00ed z\u00e1kazn\u00edka, tak\u017ee mu padne prvn\u00ed do oka a je velk\u00e1 pravd\u011bpodobnost, \u017ee i do voz\u00edku. To ov\u0161em neplat\u00ed pro sladkosti \u010di hra\u010dky, kter\u00e9 jsou naopak v \u00farovni o\u010d\u00ed d\u011bt\u00ed. Mana\u017ee\u0159i toti\u017e dob\u0159e v\u011bd\u00ed, \u017ee v d\u011btech je velk\u00e1 kupn\u00ed s\u00edla \u2013 velmi \u010dasto se jim poda\u0159\u00ed p\u0159esv\u011bd\u010dit sv\u00e9ho rodi\u010de ke koupi on\u00e9 sladkosti.  S uspo\u0159\u00e1d\u00e1n\u00edm obchodu souvis\u00ed i jeho periodick\u00e9 p\u0159estavov\u00e1n\u00ed. D\u011bje se hlavn\u011b proto, aby z\u00e1kazn\u00edk byl nucen proj\u00edt cel\u00fd kr\u00e1m a v\u0161e si prohl\u00e9dnout. T\u00edm vznikne samoz\u0159ejm\u011b \u0159ada p\u0159\u00edle\u017eitost\u00ed, \u017ee mu n\u011bco padne do oka. Dal\u0161\u00ed velmi pou\u017e\u00edvanou v\u011bc\u00ed je absence oken, \u010di denn\u00edho sv\u011btla jako takov\u00e9ho. To m\u00e1 za c\u00edl rozhodit z\u00e1kazn\u00edkovi vn\u00edm\u00e1n\u00ed \u010dasu a p\u0159im\u011bt ho, aby v marketu z\u016fstal d\u00e9le. Proch\u00e1z\u00ed reg\u00e1l za reg\u00e1lem a ani si neuv\u011bdom\u00ed, \u017ee u\u017e tam str\u00e1vil hodinu. Manipulace se ov\u0161em net\u00fdk\u00e1 pouze na\u0161ich o\u010d\u00ed, ale i nosu a u\u0161\u00ed. Kolikr\u00e1t v\u00e1s u\u017e uhodila do nosu v\u016fn\u011b v odd\u011blen\u00ed s pe\u010divem? Nebo u ko\u0159en\u00ed? V\u011b\u0159te, skute\u010dn\u011b to nen\u00ed tak, \u017ee by ty \u010derstv\u011b upe\u010den\u00e9 housky (l\u00e9pe \u0159e\u010deno dope\u010den\u00e9 housky ze zmra\u017een\u00e9ho polotovaru) tak von\u011bly, nebo \u017ee by se pytl\u00edky s ko\u0159en\u00edm protrhly. Je to d\u00edky tomu, \u017ee je skrz klimatizace v dan\u00fdch odd\u011blen\u00edch vys\u00edl\u00e1n nejen vzduch, ale i pat\u0159i\u010dn\u00e1 v\u016fn\u011b. D\u00e1le tu m\u00e1me hudbu. Obvykle jsou hr\u00e1ny vesel\u00e9, av\u0161ak nep\u0159\u00edli\u0161 rozvern\u00e9 melodie star\u00fdch hit\u016f, kter\u00e9 v\u0161ichni dob\u0159e znaj\u00ed. To je ob\u010das p\u0159eru\u0161eno hl\u00e1\u0161en\u00edm o nejnov\u011bj\u0161\u00ed akci \u010di doporu\u010den\u00edm, co koupit t\u0159eba k sobotn\u00edmu grilov\u00e1n\u00ed. Tyto p\u00edsni\u010dky maj\u00ed v lidech navodit dobrou, uvoln\u011bnou n\u00e1ladu. Nav\u00edc t\u00edm, \u017ee jsou zn\u00e1m\u00e9 a obl\u00edben\u00e9, si je lid\u00e9 \u010dasto cht\u011bj\u00ed poslechnout do konce, co\u017e samoz\u0159ejm\u011b znamen\u00e1, \u017ee neopust\u00ed obchod. V neposledn\u00ed \u0159ad\u011b mus\u00edme zm\u00ednit r\u016fzn\u00e9 akce, kter\u00e9 vy\u017eaduj\u00ed sb\u00edr\u00e1n\u00ed bod\u016f za n\u00e1kupy. B\u00fdvaj\u00ed to bu\u010f ply\u0161ov\u00e9 hra\u010dky, d\u011btsk\u00e9 knihy nebo kuchy\u0148sk\u00e9 pot\u0159eby. Daj\u00ed se koupit i mimo akci, ov\u0161em za pon\u011bkud p\u0159emr\u0161t\u011bnou slevu. Pokud nasb\u00edr\u00e1te polovinu bod\u016f, z\u00edsk\u00e1te ur\u010ditou slevu, a pokud se\u017eenete v\u0161echny pot\u0159ebn\u00e9 body, je dan\u00e1 v\u011bc je\u0161t\u011b mnohem levn\u011bj\u0161\u00ed. Tyto akce jsou samoz\u0159ejm\u011b \u010dasov\u011b omezen\u00e9, a body z jedn\u00e9 akce se nep\u0159ev\u00e1d\u011bj\u00ed do druh\u00e9. Po\u010det kus\u016f dan\u00e9 hra\u010dky\/kn\u00ed\u017eky\/kuchy\u0148sk\u00e9 pot\u0159eby\/\u010dehokoliv na dan\u00e9 prodejn\u011b je samoz\u0159ejm\u011b omezen\u00fd, tud\u00ed\u017e je nutn\u00e9 z\u00edskat dan\u00e9 body co nejd\u0159\u00edve.  To byly nejobvyklej\u0161\u00ed zp\u016fsoby, kter\u00fdmi se n\u00e1s obchody sna\u017e\u00ed nal\u00e1kat ke koupi. Nyn\u00ed, kdy\u017e o nich v\u00edte, si je sta\u010d\u00ed je p\u0159i n\u00e1kupu uv\u011bdomit a nenechat se o\u0161\u00e1lit. V\u011b\u0159te, \u017ee v\u00e1m to u\u0161et\u0159\u00ed spoustu pen\u011bz.                                                                                                                                                                                                                                                                                                                                                                                         4.9\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Triky supermarket\u016f ke zv\u00fd\u0161en\u00ed chuti z\u00e1kazn\u00edk\u016f nakupovat","item":"https:\/\/www.nr1.cz\/triky-supermarketu-ke-zvyseni-chuti-zakazniku-nakupovat\/#breadcrumbitem"}]}]